Robocraft – Kubrick’s Hall


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The legend of Hollywood, Stanley Kubrick had presented us in 1968 the famous sci-fi film 2001: A Space Odyssey, which introduced us with a concept of the HAL 9000 artificial intelligence robot that turns against its creators. We recognize a similar metaphor in our struggle with the industry which, like HAL, follows every step of consumer, trying to “tame” him with its mass media strength. We make premium quality beer with natural ingredients, using original recipes of the beer creators, long before the industry took over!

Kubrick’s HAl is an imperial double india pale ale, ready to fight with arsenal of hops and a strong alcohol percentage of 8%. HAL is watching!